Feature of a Bad E-Commerce Website
People who buy goods and services are known as customers. Today, marketing is also being carried on the internet. Selling and buying goods and services over the internet is known as e-commerce. The online sellers come up with websites which contain all the details of the goods and services they sell. The first step of online purchase is creating an online account on the seller’s website. The customers then fill a form which should clearly indicate all the relevant details.
After the order is approved, the items are delivered to the customer’s doorsteps. The customer then makes payments after confirming that the goods he/she has received are the right ones. The online seller website is the main thing that dictates the number of customers a seller receives. Below are features of a frustrating e-commerce website.
An unattractive website frustrates a lot of online customers. A website which is ugly and unappealing tend to receive few visitors. To make an e-commerce website appealing, make sure it is simple and has perfect designs. These features make an online website less eye-catching; poor navigation bar, poor themes, a lot of videos and images and bad fonts. One can sort the services of a web designer if he/she is unable to come up with a good looking site. In case you disregard this, you will definitely receive a low number of buyers.
Customers are set back by an unresponsive e-commerce website. Today, technology has really improved and there are many devices which are internet enabled. Tablets, mobile phones, palmtops and laptops among others can also access the internet. The devices have different screen properties. The content of a good e-commerce website should remain unchanged in all these devices. Websites that hide content on different devices and are poorly optimized, upsets customers. Visit the Pixel Productions Inc. website to learn more.
An e-commerce website with many pop-ups disappoints a lot of customers. Pop-ups are adverts that appear unexpected and appear suddenly. Pop-ups complicate the viewing of the website’s content that frustrates many customers. To attract more customers reduce or do away with pop-ups on your website.
A large website frustrates many customers. People who use the internet are mostly upset by slow loading of the websites. Mainly this is as a result of slow internet devices, poor network coverage and large websites. Large videos and images, animations and other large content make a website to take long to load. Minimize the number of large files in order to attract customers.
A boring e-commerce website setbacks most customers. Old content, poor colors, old fonts and poor designing make a website boring. A good e-commerce website should be interesting.
To make more profit using your e-commerce website, consider the above things.