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Adobe 2017: Redefine Customer Experience Through Adobe Applications

The Adobe Summit 2017 marks the new innovations as highlighted in the conference with twelve thousand attendees unveiling Experience Cloud consisting of Adobe Marketing Cloud, Adobe Analytics Cloud, and Adobe Advertising Cloud. Adobe also introduced Adobe Sensei’s intelligence features, web developing tools and new partnerships. As Adobe partner with Microsoft for creating a suite of solution combinations, this partnership aims to transform customer web experiences. The conference showcased Adobe’s latest innovations with famous celebrities Saturday Night Live, Kate McKinnon and Super Bowl MVP, Peyton Manning who shared their experiences how the digital technologies helped them moved on the peak of their career.

The advent of digital technologies and innovation influenced almost every industry around the world, and most companies that are considered successful have proven that they are providing great customer experience to reach the top. Adobe has made a great response to this challenge by making the Adobe Experience Cloud, a superior avenue of various cloud services that aim to enable businesses to provide excellent customer experiences. Adobe also launched a new suite of apps named as Adobe Spark, allowing both mobile and web users to create and share visual contents on social media, as well as create web stories, graphics and animated videos with the use of a computer or an iOS mobile device. The Adobe Spark upgrades and rebrands the former trip apps that Adobe already operated and are now called as Spark Post (Adobe Post app), Spark Page (Adobe Slate) and Spark Video (Adobe Voice). One of the coolest features of Adobe Spark is its save the date images’ collection. With the new Adobe Spark, small businesses, marketers, bloggers, and students can create and share visual stories without attending formal training or a short course on web design and development. It is easier and simpler with social media integration on the go.

Adobe also introduced their new developments for their Cloud Platform that include partner integrations, new tools and new Sensei capabilities for businesses. Adobe Sensei is the core of intelligence of the Adobe Cloud Platform offering their clients AI framework, unified machine learning, and intelligent services. Adobe Sensei have new capabilities such as Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis. For a consistently great customer experience, Adobe, and Microsoft are now working together to develop the first open industry standards, defining a language for marketing, services data and sales. You may visit our website for more information about Adobe products and services.

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