Four Traits of a Good SEO Company
Search engine optimization is one of the top ways to gain visibility and drive quality traffic to your website. Having a proper SEO strategy has become vital as online business gets more competitive. This means hiring a SEO company with a proven track record of ranking websites. A reliable SEO agency has certain qualities that set it apart from other run-of-the-mill agencies. Here’s a look at 4 of those qualities:
Over the last decade, SEO has tremendously evolved. A good number of the techniques that used to yield results no longer work, but there are still a few people who try to employ them. A professional SEO agency has a proper understanding of what strategies are effective today and will openly discuss these strategies. One thing to observe is whether their methods are content-focused. In the modern online marketing landscape, content is king–all marketing efforts have to be based on publishing quality content.
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As stated above, many of the old strategies used to rank websites are outdated and “black hat.” Gone are those days when it was effective to spam the search engines with tons of links. Black hat techniques will at best work in the short term; over the long haul, your website may be penalized and drop significantly in rankings. Google may go one step further and completely ban your domain from appearing in the SERPs. A modern SEO company will use ethical, “white hat” methodology to rank your site. This includes things like proper on-page optimization and the use of quality content. So be sure to know what methods your prospective agency is planning to use to rank your site.
Decent track record
A company can be defined by its reputation. When it comes to achieving your desired results, you’ll want to work with an online marketing agency with a proven track record. The company should be able to demonstrate their achievements for past clients. So check for a portfolio section that showcase the SEO projects they’ve taken on. Also see what their clients have to say about them by checking the testimonials section. To verify the claims made, you may want to ask for references.
A dependable SEO company should adopt an open style of communication. First, they must be willing to listen to and understand your needs. When coming up with the SEO strategy, they should talk to you about the methods they plan on using, and address any questions you might have. A timeline for when you can expect results should also be provided. Incompetent SEO agencies will typically dodge your questions and will not want to reveal their methodology or be accountable for what they do.