You want to provide SEO content that will drive clients to a website, not to browse and gather information but to purchase products or services on offer.
Is it possible to generate sales with a SEO content website without boring obvious sales tactics?
The first step to generate sales to any website is to attract clients to it. To attract clients to a website, you need SEO rich content that will ensure your website features at the top end of the search engine. Wordiness on a website does not generate sales but it generates dissatisfaction. People are always in a hurry and need information at the top of a button. Can one afford to let potential clients visit your website without making a purchase?
Content is King
Website content is an important way to generate interest from clients, but is it enough to make a visiting client a paying one? SEO copywriting services provide webpage content that is engaging and compels the reader to take further action based on the information they read.
There are two ways to develop a sales pitch online, the pyramid technique where you build up a compelling story to interest and convince the visitor to the point of sale. The second option is the invested pyramid; the trick is to overturn the article on its head, start with the product or service and support with the benefits.
Constructing your Sales Pitch
Adding a sales pitch to an article, website or online information must be subtle but persuasive enough to get the reader to act on further instructions. Your web content should not come across forceful trying to push a product on a client. It should be impartial and interesting with subtle words which entice the client into taking up what is on offer.
Gently guide your reader through the article, providing information that enables them to make informed choices about what is sold or offered. Show the benefits of what is on offer in comparison to others. Let them feel as if they are given a choice, this way they will feel in control and want to make the purchase.
Too many SEO copywriter focus on keyword density and how they can use it to generate top search engine rankings. It is easy to recognize writers who focus solely on keywords; the content is incomprehensible and hard to follow. Visiting clients overlook key points because they are trying so hard to understand the purpose of the article. Article content should be about the client, put yourself in their shoes and write the way you want to read information.
The art of selling online
Professional SEO copywriters build up their sales story slowly, using power words to create scenario readers love to visualise. It is important to keep the reader interested, so the pitch should not be too long or too abrupt but just adequate enough to keep the reader wanting more. When you get your reader to the point of wanting more, your next step is to make a sale. Presto!