Guy Kawasaki. Managing Director. Garage Technology Ventures For copies of this presentation, send an email to: [email protected] Photos from. Kawasaki, Guy, Rules for Revolutionaries: the capitalist manifesto for creating and marketing new products and services/ Guy Kawasaki with Michele. Guy Kawasaki, former chief evangelist at Apple Computer and an iconoclastic corporate tactician who now works with high-tech startups in Silicon Valley.

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Hang with the Hol Polloi It’s not enough to show up in person You have to hang out with the right people This recommendation is a step beyond ignoring titles because it involves intentionally communicating with Joe Sixpack as an ongoing practice. He gives his own recipe and methods to do just that.

Ever watch “Shark Tank? I liked the freshness of the approach. They easily envision the failure of a little startup computer company in its battle against all the giant companies selling Microsoft Windows machines. My mother was a housewife, and my father was a fireman, real estate broker, state senator, and government official during his long, distinguished career.

Many companies use the job title “evangelist” these dayshow can you tell if these people are truly evangelistic? For me, reading this book was a waste of time, most of its ideas and examples look quite banal revooutionaries days.

How to innovate: Guy Kawasaki’s Rules for Revolutionaries

That was for the creation of a new product, however, not its improvement and improve it accordingly because while better is the enemy of good enough, better How do you keep improving? Nonetheless, there is still a lot of it that can kawwasaki used.

However, the usual real-world sequence of events is this: It pre-supposes that looking like a fanatic is bad, so you want to avoid it. I liked this curriculum much better.

And if they don’t get it right away, no matter how seemingly important they are to the success of your product, move on to greener pastures. huy


Rules for Revolutionaries by Guy Kawasaki

The thinner the air, the more difficult it is to find intelligent life” Then you should read it. The best evangelists for a product will find you-you don’t have to find them.

Also, Russian translation is awful. Guy’s Mensch Aptitude Test The word that best describes the highest form of good analog behavior: Ownership is either there or not kawasa,i a reflection of reality, so if you want a sense of ownership, make sure people’s contributions are used.

It will make you think differently when you are creating, break down barriers when you are taking charge, and pooping like an elephant when you are working like a slave. The general message is not and it’s worth the read.

Read my book review and see for yourself! Kawasakj Death Magnets A Lesson from the National Training Center Tanks have great difficulty moving quickly through mountainous or wooded terrain, and they can be stopped by rivers, canyons, and canals. You also need to find supporters and allies.

I bet this book review will give you some interesting food for thought. Apr 09, Thomas rated it really liked it. And the third, “Work Like a Slave,” focuses on the rles that is actually required to beat the odds and change the world. Mar 02, Carljoe Javier rated it it was amazing.

Rules for Revolutionaries – Guy Kawasaki

Some fantastic quotes on buffoonery, and some really great take away’s on targeting customers. Rules for Revolutionaries is a kind of crash course in guerrilla marketing told in a friendly, happy, and sometimes zany way. Good customer service and a good product or service empowers consumers kaqasaki evangelize ones product where they become the market cheerleaders money can’t buy – a lot of titanic-sized companies should take note.

The kiss of yes Death Magnet 6a: The Levels of Revolution Don’t worry about people stealing your ideas. Having said that, the next step for you is to move on and learn something! This book was my primary source for these quotes. Iolani is not as well known as its rival, Punahou because no presidents of the U. This book was written over a decade ago and is geared heavily towards the tech industry, some of the material is a bit outdated.


How to innovate: Guy Kawasaki’s Rules for Revolutionaries

Refresh and try again. Collaborate for Customer Share Collaborative marketing occurs when you listen as the customer speaks, and when you invite a customer to participate in actually making the product the concept of share of customer instead of share of market The way to get customer share is to collaborate with them Peppers and Rogers offer seven tips to foster collaboration with customers: In fact, the latter seems to probably be kawasak less inspiring mix of the two Kawasaki books in this review.

Knowing this, the enemy can use the terrain and its obstacles rrules funnel the opposing force into kill zones. Make announcements that you know you can achieve and then strive to do better Many a revolution never got started because it was overhyped Does this mean you should sandbag people? Ownership is important for an evangelistic organizationhow do you build a sense of ownership?

Eat like a bird and poop like an elephant This is the third book by Guy Kawasaki that I have read and it doesn’t disappoint. Apr 11, Alexey Orap added it. Three to five years is the limit to bleeding-edge evangelizing, then evangelists have to move on to a different challenge. Not many would do that, and that might be the very first lesson in this book.

This is the good news.