Hence, a rebranding was again necessary to restore the brand image of the previous phase. Hritik Roshan was signed up by Cinthol for its new. In , Godrej filled its logo with colours to convey the vibrancy and in a massive global rebranding push) the key is to make brand identity. That’s the question Godrej must have asked itself before going for its affected by the rebranding: “In markets such as Indonesia, Argentina.

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The global spot gold prices surged 1.

But I’m not sure how many have gone through real transformation to change the culture and align the organisation to support what the logo is meant to convey. Find this yodrej offensive?

9 Rebranding Campaigns That Changed The Fate Of These Popular Brands

A logo is the ultimate and most visible manifestation of a brand, the picture that is supposed to say a thousand words, and evoke a thousand conversations conducive for the brand’s existence, acceptance and growth. The logo being what it is, the face of the company is usually the first to go under the design surgeon’s knife.

Most of these brands will double as platforms for future extensions.

Clearly a remarkable transformation! Deciding what to drop has helped turn around Godrej Agrovet. The birth of a youth brand This book excerpt outlines how saucy, edgy Fastrack was conceived out of the Titan stable and evolved into a This was an exception and he is doing it across our products.

According to Nitin Mathur, senior director, marketing, Yahoo!

Godrej goes for rebranding to connect with youth – The Hindu BusinessLine

Razdan says, “Such initiatives unless supported by deeper intent which has to be long-term impact on product, promise and rebrandinng — would come through as superficial changes which do not have any enduring values. Their package boxes have been changed to red but they have an uncanny resemblance to Vodafone boxes, so we aren’t really sure if the transformation is going to strike the right chord.


But the folks at Airtel were unperturbed. Never miss a great news story! A s our by cameraman gets ready to shoot, the team gathers around a chair with the very ornate twin lion heads.

Apple created products and apps consistent to its personality which resulted in higher recognition among consumers.

Time to time, Airtel has always tried to position itself as the friendly brand and might we say, been pretty successful at it. Tanya Godreu, executive director and president marketingGodrej Industries says, ” million people use Godrej brands daily in various forms, so for sure we did not want to totally do away with the existing logo, which is more than years old and is familiar to so many.

Weeks in to the new identity, in a gesture of inclusion they introduced the Name Game initiative, a call to the people to provide the new logo with a moniker like Nike’s Swoosh and Michelin’s Bibendum. Get instant notifications from Economic Times Allow Not now You can switch off notifications anytime using browser settings. And finally the king of all colours as far as branding is concerned — Red. Godrej goes for rebranding to connect with youth. Our foreign businesses are delivering faster growth.

9 Rebranding Campaigns That Changed The Fate Of These Popular Brands

Its colour red, a favourite and not only in the telecommunications space and a symbol some reckon too close to Videocon’s rebranded logo, the green V, prompts one design specialist to call it a lost opportunity. The brand Godrej has also entered the real estate market now. The idea was to take the brand to the big mass popular segment — The Family.

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That is where the year-old Adi Godrej will take his place for the group photo. Naturally, re-branding has its perils but add a global online population the size of China’s on stand by to firebomb and it’s bound to send a quiver down the spine of the most seasoned marketer. T he Godrej Group is scripting its future. The Godrej Industries would not be looking at food for acquisitions nor would it be investing any further in the joint gdorej, according to analysts.

Understanding Brand Reinvention – The Iconic Journey Of Godrej Cinthol

PepsiCo’s Tropicana re-branding expedition met with a similar fate. I am much older than the typical Indian consumer today, there are youngsters in the Group who understand them much better than I,” he explains.

We did not have the deep pockets to sustain the oversold opportunity in rural retail,” says Kahn. This book excerpt outlines how saucy, edgy Fastrack was conceived out of the Titan stable and evolved into a Whatever the reason rbranding be, according to Kumar Rebrandibg, CMO, Vodafone Essar, it’s critical that it should not be a functional calling but an organisation calling.