The first video cassette recorders were promoted in the s as an extension of broadcast television technology–a time-shifting device, a way to tape TV shows. From Betamax to Blockbuster: video stores and the invention of movies on video, by Joshua M. Greenberg, Cambridge, MA, MIT Press, Early advertising for Sony’s Betamax told potential purchasers “You don’t have to miss In From Betamax to Blockbuster, Joshua Greenberg explains how the.

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Arguing that the retail space is a physical manifestation of a technological frame, chapter betaax analyzes the spatial layout of the newly established video store. According to Cowan, one can understand this history by exam- ining the options made available to consumers and how those consumers ultimately spend their money in effect choosing a technology.

From Betamax to Blockbuster | Josh Greenberg –

As such, artist and aesthetic judgements, and in particular one decision made by Woody Allen over the video release of Manhattanhave had lasting impact on the way movies are viewed in the home. The 60 Ti Songs of By the late s, however, the grassroots nature of early video stores was replaced by a more top-down, centralized industry, and chapter 6 charts the ways in which informal information channels and knowledge brokers were replaced by homogenizing trade organizations and franchises.

Oedipa blodkbuster it as to-read Sep 04, Thank God I only took it out from the library and didn’t buy it! From blockbustsr era stores to electronics stores to truck rental stores, retailers from a variety of backgrounds each saw home video through the frame of their own experi- ence, reflecting the interpretive flexibility of the technology in those early days.

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In most accounts of the history of the VCR, these most prominent actors have been the Hollywood studios, the technology manufacturers, the government, and the users themselves. Video cassettes and VCRs have no inherent meaning or purpose, rather, significant actors related to those systems generate their own meanings over time, which come to shape the development of that technology.

I have a few memories of going to the little video store “in town” and renting videos. The humble video store and its enabling technology, the videocassette recorder VCRlaid the foundation for this world in which movies are tangi- ble consumer goods.

Apr 25, Dave rated it really liked it. Click here to sign up. In short, this is the story about how the VCR was remade into a medium for movies, and who was responsible for doing so.

For most, however, the local video store was simply a place of friendly camaraderie and conversation. By the time the U.

Jackie Chan’s 10 Best Films. These top- down institutions served as closure mechanisms, establishing and mandat- ing a particular understanding of exactly what movies on video were, and thus how the video store should function. Jason marked it as to-read Feb 25, Epepple rated it really liked it Jun 24, A perfect mixture of practitioner and theory at work in this text. Michael Mcmillin marked it as to-read Dec 27, John rated it liked it Mar 01, From Betamax to Blockbuster: Notes on the videostoreprojectcom Website.

From Betamax to Blockbuster by Joshua M. Greenberg

Colleen marked it as to-read Oct 27, Bwtamax, by pulling his focus towards the VCR as a technological phenomenon, rather than a cultural one, Greenberg demonstrates his misgivings on the bifurcation of medium and message. Hyde rated it liked it May 23, Thus, the boundary between a movie and the technology mediating it was redrawn in the video era, with consequences that persist to this day.

I’m sure this is a very nice book. Carrie marked it as to-read Jan 27, From Betamax to Blockbuster. Jessica rated it really liked it Jan 20, The Best World Music of The Best Jazz of Ironicat marked it as to-read Jun 23, Thus, the spools of magnetic tape encased in plastic, and the black box which sits beneath the TV, are shown to be more than simple vectors of cultural distribution and instead are entities worthy of analysis blockbusteg their own right.


Jamie Martin added it Jan 20, The 70 Best Albums of Billy Wiggins rated it really liked it Jan 28, One consequence of a consumption junction-oriented focus on mediators is a certain narrowing of scope. Eventually, Blockbuster’s top-down franchise store model crowded local video stores out of the market, but the recent rise of Netflix, iTunes, and other technologies have reopened old questions about what a movie is and how and where it ought to be betaax.

Philippe rated it really liked it Blocckbuster 15, Rather than the manufacturer having dictated the correct use to which their product be put, amalgams of users linked in loose social networks had revolutionised the meaning invested in the technological artefact known as the VCR. Initially, blank cassettes were accessories for VCRs, no more special than head cleaners or other main- tenance items. Ed added it Jul 04, Apr 15, Vanessa rated it did not like it Shelves: To tackle that question, we must work our way up the distribution net- work from the consumers, putting mediators like distributors and retailers at the center of the story and accounting for the development of home video from their perspective.

Refresh and try again. This is the sort of history of technology of which we need more.