Media Virus! has ratings and 6 reviews. Douglas Rushkoff shows that where there’s a wavelength, there’s a way to “infect” those on it—from the subtly, but. The most virulent viruses today are composed of information. In this information- driven age, the easiest way to manipulate the culture is through the media. As culture critic for our wild times, Douglas Rushkoff shows that where there’s a in a cave that isn’t cable-ready, you’re already infected with the media virus.

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Dervish rated it it was amazing Feb 27, This is a valuable book because its accessible easy to rushkogf style makes it a good introduction to a field that many find foreboding, difficult or complex. The book has its problems: Patrik rated it really liked it May 24, Unless you’ve been living in a cave that isn’t cable-ready, you’re already infected with the media virus. A hip and caustically humorous McLuhan for the ’90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today’s age oduglas instant information.

Coercion by Douglas Rushkoff”.

Media Virus!

Rushkogf does it all mean? I am amazed at how the author ties the subjects of viral marketing, systems thinking, and chaos theory together in a seamless manner to thoroughly explain workings of the media and how it has evolved since inception.


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Media Virus!: Hidden Agendas in Popular Culture by Douglas Rushkoff

Hidden Agendas in Popular Culture. While some academics still worry about people watching television, Douglass Rushkoff celebrates the power of individuals to create their own media presence in “Media Virus.

Palmer rated it liked it Jan 30, Account Options Sign in. Oct 18, Kim rated it it was ok Shelves: Sold by ayvax and ships from Amazon Fulfillment.

Excellent text on ruzhkoff construction and dissection of media viruses rusukoff memetic propogation. This significant work adopts organic metaphors to show that media, like viruses, are mobile, easily duplicated and presented as non-threatening.

Since its release in’Media Virus’ has become Douglas Rushkoff’s most influential and most popular book.

Douglas Rushkoff

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From Wikipedia, the free encyclopedia. Sep 27, Captaine Hoo-hoo rated it it was amazing. Ballantine Books February 6, Language: In our “datasphere” world, we are exposed to information about events like the O. Martin rated it really liked it Nov 24, The most virulent viruses today are composed of information. Be the first to discover new talent! From inside the book. Daniel rated it it was amazing Dec 25, A helter-skelter style sometimes undermines the rigor of otherwise persuasive arguments, and Rushkoff is so enthusiastic about the positive power of everything from daytime talk shows to MTV that he barely acknowledges their negative effects.


Rushkoff, although being quite informative nevertheless from time to time with the book only seem to mainly dwell on a surface level, when what we need is to see more of the primal motivating factors behind the dissemination of counter-culture trends and ideas which Rushkoff attempted to disseminate within the length of his work.

The brilliant heir to McLuhan. Bold, daring, and provocative, Media Virus! Retrieved from ” https: Rushkoff is careful to include case-studies and examples such as detailed semiotic analysis of ‘The Simpsons’, and to provide the relevant historical and industry contexts. Return to Book Page. Have you ever noticed that the word “media” refers both to the tool for disseminating information in human societies as well as the substrate upon which geneticists grow bacteria and viruses?